The $10,000 build fee becomes nonrefundable once strategy and production begin. The 20% performance fee applies only to cash actually collected from customers whose qualifying entry can be traced to an agreed Sell It Once campaign, presentation, funnel, or follow-up asset. Refunds, chargebacks, and sales taxes do not count. If no attributable revenue is collected, no performance fee is due.
The standard attribution window is 90 days, subject to the signed agreement. Existing leads count only under written re-entry and active-opportunity rules agreed before launch. The payment processor and CRM are the sources of truth, and attribution disputes use a shared customer-level ledger and written review process.
Before the cap, the client receives an exclusive operating license to client-specific assets while the agreement is active. Continued use keeps the agreed revenue share in place until the cap is reached, ownership is purchased early by paying the unpaid cap balance, or the agreement ends and use stops. At the cap, revenue share ends and ownership of the completed client-specific system transfers to the client. The client owns customer records and business data at all times.
The client controls the approved advertising budget and may pause campaigns. Sell It Once retains reusable methods, templates, tools, and intellectual property. The signed agreement controls if this summary differs from the final contract.